Name: Andreas Mätzler
Title: CEO
Company: Prighter
Website: www.prighter.com
Founded: 2018
Headquarters: Vienna, AUSTRIA
Description: Prighter is the leading provider for global privacy representation services and software for compliant interactions.
Prighter: Transforming Global Compliance with Innovation, Automation, and Expertise
As an attorney, certified privacy professional, and CEO of Prighter, Andreas is on a mission to make compliance simple, scalable, and affordable. Passionate about productized legal solutions, he transforms data protection and digital governance into seamless SaaS services for global clients. Beyond leading Prighter, Andreas serves as representative or DPO for banks, tech firms, fintechs, and healthcare companies, ensuring top-tier privacy compliance in highly regulated industries. In an interview, he speaks on an array of topics. Excerpts:
Prighter – The Idea Behind
When GDPR took effect in 2018, Prighter set out to help businesses enter the European market compliantly, building trust while reducing regulatory risks. Traditional law firm models weren’t scalable for cross-border compliance, making a SaaS-based approach essential. “The only way to deliver on this vision is with a SaaS offering, because unlike the usual law firm business, our clients are not where we are and have limited understanding of and access to compliance with a foreign law,” says Andreas. Today, Prighter operates globally in the UK, Switzerland, Turkey, and Asia, offering privacy representation, AI compliance, and digital governance solutions.
Prighter: Turning Legal Expertise into Scalable Compliance Solutions
Prighter simplifies compliance by embedding legal expertise into software, helping businesses navigate GDPR, CCPA, AI, and digital governance. Built on a specialized law firm, it integrates legally approved SOPs for seamless interactions while ensuring compliance. “The process of managing Data Subject Requests (DSR) needs to arrive at certain legal checkpoints, but that doesn’t mean those managing the process need to be lawyers. This is exactly the value that our software brings to the table.” From DSRs to data breaches and global representation, Prighter ensures compliance with efficiency, accuracy, and confidence.
Simplifying Global Compliance with Privacy-as-a-Service
Prighter’s privacy-as-a-service model blends specialized representation with cutting-edge data protection tools, allowing companies to outsource compliance and seamlessly navigate international regulations—without the burden of maintaining in-house expertise. This approach delivers scalability, cost-effectiveness, and legal precision, making it ideal for businesses operating across multiple jurisdictions. “We currently expand this approach from privacy into AI and Digital Governance to cover the compliance needs under regulations such as the Digital Service Act, the AI Act, or NIS 2 with the same benefits” notes Andreas.
Navigating the Ever-Changing Compliance Landscape with Prighter
As governments rush to regulate emerging technologies like AI, businesses struggle to keep up with evolving compliance laws. “One of the biggest challenges for businesses is simply keeping up with the rate of change.” Prighter bridges this gap with expert-driven insights and a plain-speaking approach, ensuring companies stay informed, compliant, and confident.
Streamlining Global Compliance with Local Expertise
With a network of offices and partners across key jurisdictions, Prighter provides localized expertise and representation, ensuring businesses remain compliant with varying data privacy and compliance laws. “Our platform is designed to handle the nuances of various jurisdictions, allowing businesses to manage their compliance requirements from a centralized system.”
Role of Automation and AI in Prighter’s legal tech solution
Automation is at the core of Prighter’s solutions, streamlining tasks like data subject request management and breach notifications to reduce errors and ensure compliance. “AI is for us on the one hand a service which we are currently designing as AI Governance containing especially again the representation service obligatory according to the AI Act and AI literacy in form of training.” Prighter is also integrating AI into existing products to simplify privacy and digital governance management, with more innovations on the way.
Prighter’s Representation-as-a-Service: Expert Compliance Without the Overhead
Prighter’s Representation-as-a-Service connects businesses with data protection specialists to manage compliance and engage with regulators. “As our role is to be the boots on the ground in regions where the company does not have an establishment, this is true for companies without but also with in-house legal teams.” With expertise in local regulations, Prighter helps companies meet data privacy obligations confidently and seamlessly.
How Prighter Safeguards Businesses in a Changing Regulatory Landscape
Many regulatory investigations start with complaints, yet businesses often fail to prepare for interactions with data subjects. “The vast majority of investigations by data protection authorities are triggered by disgruntled data subjects, which is the reason that companies should implement processes to deal with all stakeholders, especially also individuals, in a compliant and efficient way.” To stay ahead, companies must adopt proactive compliance, monitor evolving laws, and foster privacy awareness. Prighter goes beyond privacy, leading digital governance compliance under laws like the EU’s Digital Services Act and AI Act.
The Privacy-AI Dilemma: Finding Balance in a Data-Driven Future
For now, the real question isn’t how AI impacts privacy, but rather how privacy impacts AI and machine learning. “Looking at the argumentation by the data protection authorities in the cases against ChatGPT and DeepSeek, it became clear that privacy and AI do not go hand in hand.” While AI thrives on vast data sets, privacy regulations aim to limit data usage and restore control to individuals. AI is undoubtedly transforming the world, but the challenge lies in aligning innovation with fundamental privacy rights.
LegalTech privacy compliance solutions
Says Andreas that privacy compliance is an ongoing process, not a one-time task, so businesses must stay engaged and proactive. “Concepts like privacy by design and privacy by default help avoid costly refactoring efforts.” Starting early minimizes risks and future compliance challenges, making data protection a seamless part of business operations.
Prighter stands out by combining deep legal expertise with innovative technological solutions. It’s comprehensive services offer both representation under various international privacy laws and digital governance regulations as well as advanced compliance SaaS tools supporting the services and providing a one-stop solution for businesses. “Our global presence and commitment to personalized client support further enhance the value we deliver, setting us apart in the LegalTech landscape.”
Prighter’s Future: Expanding Compliance Solutions for a Changing World
Prighter remains committed to shielding clients from regulatory risks by continuously evolving its SaaS solutions and productized services. “To deliver on the promise to be our clients’ first line of defence, we productize services and build SaaS solutions for them.” Looking ahead, Prighter plans to expand into Asia, covering Chinese, Korean, and Thai data protection laws, while also developing new solutions for emerging regulations like the AI Act, NIS 2, and DSA. Additionally, a comprehensive SaaS toolkit is in the works to further enhance efficiency and compliance for businesses worldwide.
