For Anjo De Heus, standing out and being successful come from a mixture of greatness and madness. Resilient and tenacious by nature, Anjo’s zeal to identify gaps in the market and implement the right technology at the right time has led him to unravel concerns and create solutions that no one has ever found in the music industry. With a powerful combination of data and blockchain, Anjo built Playtreks, an innovative all-in-one app for the music industry based.

The metadata manager

The digital world has given artists many opportunities to promote music, connect with fans, and ultimately grow their careers. “However, the flip side of all these platforms is the difficulty to monitor performance across platforms and media available as they are mostly only ‘first-person’ data,” points out Anjo. This metadata not only includes the song credits on the streaming services, but also comprises of all the underlying information related to a released song, album, or music in general, like titles, songwriter, composer, producer, ISRC (international standard recording code,) and other identifiers such as ISNI and IPI. In a world where billions of such data points are generated every second, Playtreks is created to monitor, structure, and organize all data, with an aim to bridge the data gap between streaming, social media, and content sharing platforms and the artists, record labels, or in short content creators.

Not only so but as Playtreks gathers, aggregates, and presents all sorts of data from multiple platforms to artists, they are always in the know and in control. “We consider ourselves to be a cross-channel analytics and distribution platform and we provide much more data insights across platforms, not limited to first person.” Moreover, by making use of their full offering, artists are able to leverage many more opportunities to generate revenue and understand what is going on with their music, compared to the traditional streaming platforms.

The duo power

As metadata is the core of Playtreks, using this in combination with AI and blockchain, their platform becomes very compelling for any artist or record label, as the company offers full transparency, which is not provided by any other platform.

With Playtreks’ new innovations in NFTs (Non-Fungible tokens) and blockchain-based marketplace, dubbed the PlayGrounds, artists can upload their music to traditional streaming stores as well mint their music on the marketplace. However, with over 60K music uploads every day, most artists find it difficult to stand out. In comparison to the income generated from the traditional streaming platforms, Playtreks NFTs and blockchain-based marketplace, driven by data, allows content creators to be in control of their income and earn significantly more; creators and fans alike can also buy, sell, and discover exclusive digital items. Any creator uploading their music through Playtreks to all major traditional streaming platforms is automatically added to the blockchain marketplace. “In order for the marketplace to be encompassing of all this, from selling limited album art and songs to concerts, backstage passes, and rights to use songs in jingles and movies, we want to make sure users become addicted,” says Anjo.

A room full of possibilities

“My drive, visionary, and disruptive ideas as well as my mentorship and coaching based on value-based leadership are well known to everyone who knows me,” states Anjo. This comes from many years of his strategy, commercial experience, and stakeholder engagement including operational and executive leadership.

Most importantly, with a broadened way of thinking, without letting fear dominate the brain, Anjo believes there is more room to create possibilities or alternative solutions to create something unique, more like the making of a well-crafted rhythm for a new song.