“I consider myself to be a pitbull that just won’t quit,” says Maximillian Jaffe, Co-Founder & COO WeRecover. The company provides a transparent search engine service for addiction treatment resources. Flaunting a blend of curiosity, tenacity, and stamina in the right proportions, Jaffe is a strategic leader in the making. Jaffe’s attitude towards leadership is profoundly inspiring as he believes in surrounding oneself with the most intelligent people who have the intense potential to breathe life into their ideas. He believes in paying equal attention to speed and direction as speed in the wrong direction is a killer for any early stage company.
Nudged by personal dismay 

WeRecover was born due to a visceral personal experience Jaffe had when he was trying to get his sister into rehab. “The process to get her admitted into the appropriate care was one of the most tumultuous nightmares of my life,” says Jaffe. The experience inspired him to build a platform to get the appropriate help with ease and hence WeRecover was born as a product of passion and tenacity. “Dealing with life and death situations is scary enough.  The added stress of trying to deal with inefficient healthcare processes and confusing costs shouldn’t be an added stressor,” says Jaffe.

Cusp of a Paradigm shift

Digital transformation is making significant strides in the healthcare industry and Jaffe desires to make the most of the opportunity. According to Jaffe, advancements in big data, mobile workforces, and innovation in pricing models are all laying the groundwork for a massive shift in how healthcare services are rendered and solicited. However, there is a lack of a standardized lexicon between payers, providers, and disparate technology vendors on the other side of the coin- which has now become one of the biggest challenges in the healthcare industry. Also, the providers need to be equipped with simple user interfaces to identify options that meet both the clinical and financial needs of the patient.

Transparency is imperative

Transparency is unarguably one of the biggest challenges in the healthcare industry. Jaffe feels that there are colossal amounts of gaps in terms of how things are diagnosed by clinicians, how that gets coded into billing workflows, and ultimately how that gets translated into patient financial responsibility.  If we move towards a world where costs of healthcare services and reimbursements are clearly understood upfront and in an automated fashion, this would result in meaningful innovation across healthcare verticals. The key players of the healthcare ecosystem would be equipped to decrease costs and increase the quality if the variables were better understood and made more transparent.