Name: Rinat Kirdan
Title: Co-founder and CEO
Company: PRAAMS
Website: www.b2b.praa.ms
Founded: 2022
Headquarters: Andorra la Vella
Description: Scalable, fully automated IT solutions for hyper-personalised cross-asset AI research, risk analysis, and portfolio construction & optimisation. By professionals for professionals.
API, web, mobile. White-label. One week to integrate.
PRAAMS CEO Rinat Kirdan on AI, Access and the Next Era of WealthTech
Rinat Kirdan, CEO of PRAAMS SL, has spent more than two decades in financial markets, watching wealth management evolve from fragmented systems into a data-driven, technology-powered industry. With PRAAMS, he set out to address what he saw as one of the sector’s most persistent problems: the lack of integration, accessibility and truly actionable intelligence across global asset classes. As WealthTech continues to reshape how investors and institutions operate, Rinat shares his perspective on building a platform designed to simplify complexity while delivering professional-grade insights at scale.
Excerpts from an interview:
Solving Fragmentation in Wealth Management
When Rinat and his team began building PRAAMS, the challenge was clear. Wealth management platforms were highly fragmented, each focused on narrow functions or specific asset classes or regions. Integrating these systems into a coherent investment view was not only difficult but often impractical.
“There are very few solutions that truly support investment research and risk management across all asset classes and global markets,” he says. Even when such tools exist, they are often expensive and designed for internal institutional use, leaving smaller firms and individual portfolio managers underserved. For Rinat, bridging this gap, both in functionality and accessibility, became the foundation of PRAAMS.
Redefining Decision-Making Through Technology
Rinat believes WealthTech should deliver on three essential promises: better quality, faster processes, and lower costs. In practical terms, that means providing real-time global data coverage, accelerating analysis from days to minutes and dramatically reducing the cost of advanced tools.
“The processing of data should take seconds or minutes, not days or weeks,” he says. Equally important is affordability. PRAAMS aims to offer solutions at a fraction of the cost of traditional platforms, making advanced analytics and portfolio management more widely accessible.
A One-Stop Platform for Investors
At its core, PRAAMS is designed as an all-in-one solution. The platform supports AI-driven research, risk analysis, screening, portfolio construction and optimization across more than 400,000 global financial instruments, including equities, bonds, ETFs, funds, and cryptocurrencies.
Rinat describes it simply as a “fully automated and scalable wealthtech solution with AI” that brings together the entire investment lifecycle in one place, eliminating the need for multiple disconnected tools.
What Makes Insights Truly Meaningful
In a market saturated with data, Rinat emphasizes that meaningful insights depend on context, speed and precision. First, any recommendation must reflect the client’s unique situation and investment mandate. Second, it must be delivered quickly enough to be actionable. Third, it must identify the best opportunities from the entire global investment universe.
Only after these steps, he explains, can forecasts be built, combining market consensus with PRAAMS’ proprietary analytical and risk models, to show how a portfolio is expected to perform after implementing specific ideas.
Building Trust Through Transparency
Trust remains a cornerstone of wealth management, and Rinat approaches it through transparency and verifiable methodology. PRAAMS allows users to trace every trading idea back to its underlying data, understand how portfolios are constructed and review backtesting results.
“The key element is a transparent and fully disclosed methodology,” he says. For Rinat, this level of openness is essential for building confidence in both the platform and its outputs.
Leadership and Team Philosophy
Rinat’s leadership philosophy is straightforward: assemble talented individuals and create an environment where they can exceed expectations. He emphasizes collaboration and collective decision-making, noting that diverse perspectives lead to stronger outcomes.
“All employees are partners,” he says. “The more viewpoints you consider, the better the final product.”
Balancing Speed and Accuracy
In an industry where precision is critical, PRAAMS focused heavily on preparation before launching. Rinat says the team invested significant time in validating data quality, analytics models and risk and portfolio management frameworks.
Once this foundation was established, development could move quickly without compromising accuracy. “After that, it becomes a matter of execution,” he explains.
Common Pitfalls for WealthTech Startups
Rinat sees two recurring mistakes among new entrants. Many startups focus on automating a single feature, ignoring the complexity of the full asset management cycle. Others simply replicate existing solutions rather than rethinking them.
“In a crowded market, offering something truly new is what creates value,” he says.
Standing Out in a Competitive Market
PRAAMS differentiates itself through integration, customization and cost efficiency. The platform combines advanced analytics, risk management and portfolio tools into a single system, powered by a proprietary AI model.
It also offers extensive customization, from data delivery to tailored AI training, allowing clients to adapt the platform to their specific needs. Importantly, Mr. Kirdan notes, it achieves this at a significantly lower price point than many competitors.
Changing Client Expectations
Client expectations have shifted rapidly in recent years. Investors now demand actionable insights across all asset classes, highly personalized solutions and intuitive user experiences.
“Users no longer want to learn complex systems,” Rinat says. Instead, they expect platforms to adapt to them, offering conversational and user-friendly interfaces.
The Future of Wealth Management
Looking ahead, Rinat sees automation transforming the industry. Tasks such as data collection, analysis, risk evaluation, staying up-to-date, finding trade ideas, and report generation, often consuming up to 80% of a team’s time, will increasingly be handled by AI.
This shift will allow professionals to focus on higher-value activities like decision-making and client relationships. “Technology will handle the routine work,” he says, “freeing humans to do what matters most.”
What’s Next for PRAAMS
Rinat is particularly excited about the upcoming in May 2026 launch of AI Co-Investor 4.0, the next generation of PRAAMS’ proprietary AI model. Designed as an autonomous system, it will integrate research, risk management, trade idea generation and all portfolio management tools into a single platform.
Unlike traditional AI copilots, which require constant user input, this system will function more like an autopilot. It will proactively deliver insights, generate rebalancing ideas and even prepare reports based on predefined instructions.
“The goal is to allow users to delegate complex tasks entirely,” Rinat explains. With scalability to millions of users and real-time data updates, the platform aims to redefine how investment decisions are made and executed.
As WealthTech continues to evolve, Rinat’s vision for PRAAMS reflects a broader shift in the industry toward integrated, intelligent and accessible solutions available to millions of users across the globe.
