Bringing innovations to the stubborn industry

By Ali Safavi - Founder & CEO - Grenova

Bringing innovations to the stubborn industry

“Be passionate and have 100% belief in your mission. Be persistent, explore the unknown, be optimistic at all times, surround yourself with smarter people and don’t forget your ultimate goal regardless of any distractions along the way, ” says Ali Safavi – Founder & CEO – Grenova. The young entrepreneur is a natural risk-taker who gets uncomfortable with the comfort zone. He is a person who can’t hold back when he finds an opportunity to improve. “I cannot live with “What If,” I have to execute and find out myself, ” says Safavi.

The journey 

Safavi’s 8 years of experience in healthcare helped him discover a major hole in the market – unsustainable use of plastic consumables. He left his secure and well-paid job to pursue developing a technology to make labs more sustainable by reusing plastic consumables. He focused on pipette tips and after 14 months of hard work, he had a full working prototype and placed it in a clinical lab for testing. The prototype passed every single test throughout the validation protocols and proved that the pipette tip consumables could be safely reused multiple times without any carryover or impact on its performance. “At the end of the validation study, the lab manager asked if she can have a 2nd system to put into her production lab and that’s when I knew there is a market for it so I founded Grenova on May of 2014,” says Safavi.

During the interview, he wanted to express his profound gratitude to the early adopters who took a chance on his technology and kept it open-minded. “This accomplishment today would have not been possible without you. Thank you Grenova early adopters, you are always part of the team, “expresses Safavi.

Wanderlust in the making

Safavi’s interests out of work area profoundly inspiring. Money doesn’t attract him but making a difference and exploring the unexplored does. He loves to travel without definite plans. “When you don’t plan your travels, then you have no expectations, therefore anything comes along your way it is exciting”. He also admitted his fascination with the automobile industry for its progress both in terms of performance and design.


Regulation restrictions – A major problem!

According to Safavi, the healthcare industry is very stubborn and not that open to disruptive improvements. To him, healthcare innovation is not “living longer” but instead enabling a better quality of life for humans on a healthier planet. If he could change one thing about this industry, he would reduce the regulatory restrictions to make it less difficult for groups working on groundbreaking technologies for the industry. “Besides these existing highly controlled regulations such as FDA and others, I would create another category of open regulatory practices group/regulation that will enable pushing boundaries while they are labeled as part of a regulatory practices but without the restrictions to limit or slow down the development and advancements,” says Safavi.

Focus on Value, Money is Secondary! 

“To me, there is no failure in failing, it is just discovering what to do next, and how to do it better”, says Safavi. According to him, it is okay to fail when you learn to accept making mistakes and not repeating them. Also, he advises to not make money a priority. To him, if you ever do something for its value, you will succeed but if you only do it for the money you will get burned out and not make it.


Company: Grenova


Management:  Ali Safavi – Founder & CEO

Founded Year: 2014

Headquarters: Richmond, VA

Description: Grenova an innovative company that is revolutionizing lab consumables through high-quality waste reduction solutions.

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