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OneLife: Transforming Lives for the Better

Christoph Burkhardt, CEO, OneLife

Transforming Lives for the Better

A new generation of innovators has entered the stage of healthtech and they are ready to turn businesses upside down. While most companies in the industry still aim to increase profits while doing something good, leaders like Christoph try to do good while also making profits. “The way we measure success is fundamentally flawed. I want my work and the work of my team to be measured in terms of the positive impact we have on the world and our users. The number of units we were able to sell to them is just one indicator, definitely not the most important one.”

A firm believer in constant innovation and rethinking the status quo, himself a prime deliverer of breakthrough ideas, Christoph Bukhardt has been called “Germany’s best innovation psychologist” by the magazine Focus. So how does a psychologist end up becoming the CEO of a healthtech company? Born and raised in Germany, it was his Master’s thesis at the London School of Economics which brought Christoph to San Francisco the first time while he was researching the interplay of humans and the technologies they use. “If you really want to create solutions for the next generation of users you have to understand that technologies change how we live and think, and these changes dictate which technologies we are going to develop next”, he says. Christoph has been living in San Francisco, CA for a decade now and      looks back at plenty of experiences turning technologies into successful business cases which make life better for their users. “I have always believed in the power of technologies to transform our lives for the better. Being an unconditional optimist when it comes to progress has always pushed me to understand emerging technologies and how they could be used to do good,” he says. In fact, his fascination with user-centric technologies and his background in cognitive psychology and data science have helped him and his team at OneLife to create a unique solution to provide clinically clean air with a smart, connected, and heavily data-driven air purifier. OneLife was developed with a mission to save lives while protecting the planet. “To us, the name represents the understanding that we only get this one life on this one planet. Both deserve protection, and with OneLife, there was our one chance to help solve a massive problem on a global scale: health starts with the air we breathe.”

Revolutionized Thinking

Having worked on the software and data side of businesses, Christoph’s interest in air purification only grew when he learned that nobody had upgraded the common air purifying technologies in the market in over 70 years. The entire world was cleaning air with a technology that was developed at a time when digital technologies did not even exist. “The more I learned about the necessity for air purification systems and the opportunities to save lives on a global scale, the more interested I became.” Ultimately, OneLife was born as a health technology provider with a deep belief in the value of data. Not surprisingly OneLife’s solutions use cutting edge sensors and automation algorithms “I knew we could revolutionize the way people thought about health technologies and we could disrupt an existing industry standard.”

OneLife X, as the device is called, purifies air at clinical levels without the need for loud, energy draining, and harmful technologies in outdated purifiers. It does not require filter replacement as the filter unit goes in the dishwasher repeatedly. That’s possible because OneLife uses a completely different technology. “Our filter is technically not really a filter. We create a plasma field, charge particles electrically and make them stick to a charged metal plate which can be cleaned easily. This, in a nutshell, is the idea behind the plasma filter technology,” states Christoph. The technology also requires hardly any energy and the ventilators run at very low speeds which means it is absolutely silent.

Drivers of Success

Though not being an engineer himself, Christoph has always enjoyed working with engineers and scientists. “Being different and thinking different are important drivers of our success. We combine outstanding engineering capabilities with a rigorous focus on user experience and user-driven design,” he points out. In fact, at OneLife, users are not customers; they are designers and developers of the next solution. In his opinion, users of solutions and customers are two different entities. Business goals today focus too much on the customer and how they can be sold the next thing, while really the value of a user lies in their contribution to how the next generation of products functions.

Moreover, the OneLife team strives to learn as much as possible about their users and their needs, understand how they live, what matters to them, and how the team can help make their lives healthier, increase their well-being and productivity. This also means taking care      of the data needs of their users by partnering with other air quality data providers to get the most accurate and reliable data regarding air quality around the world.

The Collaboration of Human and Machine

Apart from being a health tech innovator and the CEO of OneLife, Christoph is also a TEDx speaker and has authored several books on the link between technology and impact innovation. His study on AI and its effects on human intelligence has brought out many unique revelations in healthcare. Though technology has transformed healthcare to a great deal, what is interesting is the effects it has on the humans using technologies. “Every technology changes behavior and with it, the expectations and needs of users change. Adapting to those changing needs is I think one of the biggest challenges coming from technology,” claims Christoph.

Today, as machine learning algorithms get applied to human health, they not only identify uncommon patterns but they provide help and warning signals before it is too late. “As an example, our systems warn users about pollen clouds coming their way, when it is safe to go on a run and when not to open windows. That’s only possible with complex algorithms provided by our partners. But in more general terms, you see augmentation of human abilities to predict and protect all over the healthcare industry,” explains Christoph.

From diagnosis to preventive treatments to new forms of health insurance, Christoph strongly agrees, the collaboration of humans and machines is driving progress and making things better for people. “This is one of the reasons why I prefer to call it augmented rather than artificial intelligence. We are using technologies to help our own understanding improve. We are augmenting our own capabilities. It’s not human versus machine. It’s humans with machines.” This means one of the biggest challenges for many in the industry will be the transition from providing products that solve problems to providing solutions that educate, inform, coach, and train users by increasing transparency and knowledge. “The key to solutions for the next decade will be their ability to influence human behavior.”

Facilitating Innovation and Growth

With a dream to create the conditions for healthy humans on a healthy planet, Christoph envisions OneLife to be an impact innovator with products that make people healthier while protecting the planet. This includes high performance health technologies without unnecessary power consumption, without wasteful replacement parts, made of recycled or fast-regrowing materials. Though the pandemic has been a major challenge to this progress, “I believe it will facilitate impact innovation and learning in the coming days.”

Apart from this, the pandemic has strongly increased the awareness on the side of users and customers with a shift towards prioritizing personal health over other factors in life. “Health is the new KPI for success in life, if you’re healthy you’re successful,” he affirms. Therefore, people now want to be part of communities to form healthy habits. They want to ride bikes at home but with others. They want to exchange ideas and health hacks online. They want to be recognized for their health initiatives. Healthtech companies have to understand that these communities are industry defining. Their needs drive new technologies not the other way round.

Next-Gen Leaders

“I am a careful listener. I learned over the years that it is crucial for leaders to listen,” opines Christoph. It helps him to have all the ideas and viewpoints on the table to make the best possible decisions. For him, leadership is about redefining and identifying the questions. Innovation happens when someone starts asking new questions. When everybody is asking the same question, it’s likely they’ll all come up with the same answers.

Though an introvert by nature, Christoph believes in building strong relationships at all times. In 2019, he published his most recent book, “Don’t be a robot – survival strategies for the age of artificial intelligence,” which talks about his business philosophy and understanding next generation leadership. Leaders need to be mentors to their teams and maintain relationships across company boundaries. “It is our job to define      the purpose of a company and make sure that employees never forget that the only people we are working for are in the e community we are serving,” he ends.

Christoph’s Key Principles

  • Learning from mistakes is more powerful than not making them
  • Everything is evolution, it never ends, you will have to adapt constantly
  • Ideas don’t matter that much, whether you can execute them within a certain market at a certain moment in time is what matters
  • Focus on the community you are serving not the products you’re developing
  • Don’t be a robot. If you act like a machine, you will be replaced by one

Company: OneLife GmbH


Management:  Christoph Burkhardt, CEO

Founded Year: 2018

Headquarters: Mönchengladbach, Germany

Description: German based Healthtech/Clean Air company provides smart Indoor Health Ecosystem engineered to save lives and protect the environment.


Albert Health: A holistic approach for chronic diseases

Recai Serdar Gemici, CEO Albert Health
Recai Serdar Gemici, CEO

About Recai Serdar Gemici

Company: Albert Health


Management:  CEO

Founded Year: 2018

Headquarters: Hertfordshire, United Kingdom

Description: Albert is an evidence-based multi-chronic disease management platform that leverages AI.

Recai Serdar Gemici, CEO

Albert Health: A holistic approach for chronic diseases

Serdar is the CEO of Albert Health, a voice-based health assistant that enables people to manage their chronic diseases. The company intends to design disease-specific experience and help pharma companies to increase medication adherence in their therapeutic areas. In an interview, Serdar speaks on an array of topics. Excerpts:

Founding of Albert Health

 Says Serdar that chronic diseases are, in fact, a part of all our lives, even if we don’t experience them firsthand. These diseases are health problems that affect individuals throughout their entire lives and require careful attention and care. According to the World Health Organization, chronic diseases are responsible for an average of 86% of deaths and 77% of health expenses. Effective tracking, treatment, and management of chronic diseases help slow down their progression. “Our specific focus is on treatment adherence in chronic diseases. Treatment adherence maximizes treatment effectiveness, while non-adherence is the leading cause of poor treatment outcomes. 50% of individuals with chronic diseases do not adhere to their treatment plans, resulting in the death of 200,000 people annually in Europe alone.” Albert Health assists patients in understanding their chronic disease and help them embrace the treatment adherence required by that chronic condition.

 Post Covid-19 – Challenges galore in healthcare

In the post-pandemic era, healthcare providers should prioritize a holistic approach that combines technological advancements with personalized patient care to create a more resilient and efficient healthcare ecosystem, suggests Serdar. However, he adds that one of the key challenges is to ensure effective population health management. “Healthcare providers need to shift their focus beyond treating illnesses to proactively manage the health of both sick and healthy individuals. This involves allocating more resources to preventive medicine, early intervention, and lifestyle management. Additionally, technology adoption remains a critical factor in realizing the full benefits of healthcare innovations.” It is essential for healthcare providers to   facilitate the seamless integration of technology into clinical workflows and patient experiences. This can be achieved by identifying the most convenient use cases for both doctors and patients and employing user-friendly interfaces, such as voice technology, to enhance engagement and usability.

Albert Health’s platform   for digital natives- Features

Albert is an evidence-based, multi-chronic disease management platform that leverages AI.   With Albert, patients of all ages can easily manage their treatments, granting access to personalized treatment management for users from all socio-economic backgrounds, and helping improve their quality of life by acting as a mediator for lifestyle changes.

The platform offers personalized chronic disease management programs for various chronic conditions, including diabetes, asthma, hypertension, MS, HIV, and cancer. Patients can receive online consultations from healthcare professionals through Albert. They can set medication reminders, access medication prospectuses, and receive alerts about medication interactions. They can also set reminders for tasks like drinking water and measurements. Patients can store their health documents and measurements in one place, effectively track their treatment progress and health status, and share health data with their loved ones and healthcare professionals.

Offering a voice platform that patients can consult anytime, anywhere, Albert’s Natural Language Processing (NLP) technology, users can verbally ask questions on their minds. Through disease-specific trained language models, Albert understands users’ needs based on their conditions and provides them with the most suitable answers. The entire Albert platform is developed to easily adapt and be configured to meet different disease needs” adds Serdar.

Leadership traits

Curiosity, according to Serdar is one of the driving forces in the entrepreneurship journey. “I also think the traits of order and discipline are must-haves in entrepreneurship. Additionally, the perseverance instilled by discipline encourages both my personal growth and Albert Health’s achievements.

Lessons learnt from the healthcare sector

“From my journey in the healthcare sector, I’ve learned the invaluable importance of being patient centric. This principle underscores the fact that the goal of any healthcare endeavour should be improving the lives of the patients we serve. Alongside this, another critical point is to always consider the health economics aspect.”

 Albert Health – The future ahead

Albert aims to reach more patients suffering from chronic diseases and help them with most reliable and scientifically backed support. We have dedicated ourselves to becoming an essential part of the lives of patients with chronic diseases.”

Since the future of digital health is evidence-based, the firm aims to prove the benefits they provide to patients and health economics through clinical studies. “In this direction, we have committed ourselves to become a global digital health company that offers evidence-based digital therapeutic solutions, that have proven clinical value and economic benefits, and are prescription and reimbursable. Digital Therapeutics (DTx) are evidence-based digital solutions that can prevent, treat, or manage diseases, either alongside traditional treatment methods or as substitutes. We aim for our DTx solutions to be prescribed and reimbursed, just like medication. In addition, we want to support our patients not only digitally but also physically. In the long run, we aspire to open our own clinics to enhance the delivery of healthcare services even more. By collaborating with expert healthcare professionals in our clinics, we aim to provide more comprehensive health services and directly and effectively respond to the needs of our users.

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Bold Health: Creating holistic gut care

Elena Mustatea, Co-founder & CEO, Bold Health

About Elena Mustatea

Company: Bold Health


Management:  Co-founder & CEO

Founded Year: 2018

Headquarters: London, UK

Description: Bold Health is a specialty telemedicine company that offers multi-disciplinary care for Gastrointestinal (GI) conditions.

Elena Mustatea, Co-founder & CEO

Bold Health: Creating holistic gut care

Elena Mustatea is the Co-founder and CEO of Bold Health, a digital health company helping individuals improve their digestive health with holistic gut care. Elena received the 21st Century Icon Technology Innovator award and was named in the Forbes’ Europe 30 Under 30 List, while her company Bold Health has been recognised for digital health innovation in numerous industry awards. Previously Elena worked in venture capital as investor with leading European VC fund Atomico, in investment banking at J.P. Morgan and Goldman Sachs, in management consulting at Oliver Wyman, and ran a media business in university. She also started a political activism group to represent the tech industry voice during Brexit called TechTogether UK, and represented her birth country in Children’s Parliament of the World. Elena is a Romanian native and received her Bachelor of Arts from Dartmouth College in New Hampshire, USA.

In an interview, she speaks on an array of topics. Excerpts:

Conception of Bold Health 

Elena explains that when she started Bold Health, she was coming out of her own health journey of healing her gut and her relationship with food. “After suffering an intestinal infection and as a result of poor lifestyle choices such as stressful job, poor sleep, drinking alcohol and eating too much raw food, I suffered long term digestive issues such as abdominal pain, food sensitivities, bloating and fatigue.” She added that she was quick enough to recognise the benefits and the need for holistic, root-cause medicine that brings together Western science with traditional approaches like food and plant medicine, nervous system regulation and human support in the form of specialist experts. “We brought all these together in an online platform, conveniently accessible and adapted to the needs of the modern individual who is empowered to have agency over their health. We wanted individuals to feel bold and empowered about their health, supported and hopeful!

With Bold, patients feel in expert hands, validated and understood in their health journey, supported with leading edge science-based solutions they can trust from a team of medical professionals, to solve not just their digestive health, but boost their mood and overall wellbeing.”

Healthcare industry- challenges galore 

Says this healthcare professional that in the post pandemic world, health workers face ever increasing patient demand, burdensome regulation and administrative tasks. “The opportunity is to deliver virtual-first, stepped care that triages patients into the right service (which is not always seeing a human, but could be going through a digital program), using data at every step of the care journey, automatising steps wherever possible, and making things easier for the provider by for example using AI to write the charts.” She noted that our providers have to freedom to work from where and when they want to, can spend sufficient time with the patient, and leverage content and tracking in between visits to maximize self-management and treatment impact outside the provider visit.

Key features of Bold Health’s comprehensive platform 

Bold Health’s comprehensive platform offers a set of self-help tools, patient education, psychobehavioral techniques, relaxation and lifestyle change, and where necessary medication and supplements, to support patients in healing their gut for good. “Depending on the symptoms and condition, we also offer the services of a team of clinicians specialized in treating gut health such as doctors or specialist nurses, registered dietitians, health coaches or therapists, who can support patients with the different aspects of holistic care. By bringing together different disciplines and types of therapies, the patient can get the combined benefit to transform their digestive health.”

Leadership traits 

Bold Health has become a global leader in digestive health in a few short years due to a unique combination of daring to think differently about the patient care experience, while staying loyal to medical evidence. “I am focused on service and solving human problems from a place of integrity and care. I also love technology’s ability to make healthcare data-informed, accessible, convenient, so I like to bring in the value of innovation and human-centered design.”

A word of advice for entrepreneurs 

Elena urges startups to not go into regulated spaces, unless you have very strong, unique, defendable IP and solid financial backing. Do a business where there is a clear existing business model and you know for sure someone will pay for your product or service. Develop health economics / ROI evidence early.

Bold Health- The way ahead

We will be expanding our multi-disciplinary, stepped care model across other chronic conditions outside GI, to be able to treat the whole person including when there are multiple co-occurring illnesses that will all benefit from lifestyle improvement, nervous system regulation, dietary improvements and expert medical advice.

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DocHQ: Empowering healthcare through technology

Madhur Srivastava, Founder, CEO- DocHQ

About Madhur Srivastava

Company: DocHQ


Management: Founder, CEO

Founded Year: 2018

Headquarters: Worcester , England

Description: DocHQ combines medical expertise with AI technology to make healthcare accessible to all, from virtual physiotherapy to home health testing and travel health.

DocHQ: Empowering healthcare through technology

DocHQ is an UK employee benefits provider, that helps people make informed health choices and inspire them to improve their quality of life. The health service provider is a specialist medical technology provider aimed at enhancing employee wellbeing at work and home – connecting businesses, providers, and consumers through technology. From employee health and wellness programs to physical wellness in the workplace and at home, DocHQ combines medical expertise and technology to offer wellbeing services and solutions in a post-pandemic world.

Founding of DocHQ

In 2018, tech professional Madhur Srivastava embarked on a journey to revolutionise the approach to employee benefits, insurance, and healthcare through the lens of technology. This led to the birth of DocHQ, a platform initially designed as a user-friendly telehealth service, before expanding its reach to include unique offerings such as travel healthcare for those journeying abroad.

“In the healthcare market, we recognised a pressing need for integrated, scalable solutions that facilitate better patient-provider communication. DocHQ emerged as a response to bridge these gaps and offer a comprehensive healthcare solution designed especially for the digital age” observes Madhur.

Healthcare industry- challenges galore 

The pandemic accelerated the digital shift, but it also highlighted the importance of data security, a human and personal touch in digital environments, and the need to constantly validate the accuracy of tech solutions, especially in healthcare, opines. “Providers must prioritise these aspects to maintain trust and deliver efficient care in the post-pandemic era.”

DocHQ’s comprehensive platform – Features 

Central to DocHQ’s offerings is ‘DocHQ Physio’, an AI-driven platform tailored for today’s digital landscape. This platform provides comprehensive patient assessments, both physically and online, leading to personalised exercise prescriptions, explains Madhur. “As patients engage with their rehab exercises via our platform, the AI-movement tracking technology delivers visual and audio real-time feedback, optimising their movements for therapeutic benefit. Behind the scenes, the system gathers vital data, offering physiotherapists a rich tapestry of insights to monitor and guide a patient’s progression.” A standout feature is its asynchronous progress tracking, where physiotherapists can adjust exercise regimens based on the collected data, ensuring a continually optimised recovery journey. With DocHQ Physio, the practitioners have melded the precision of AI with the indispensable human touch of physiotherapy, ensuring comprehensive, effective and dynamic care tailored for the digital native.

Leadership traits

Madhur believes in collaborative leadership, listening to his team, valuing feedback, and fostering a culture of innovation. He feels that all these have played a part in the trajectory of both his personal journey and that of DocHQ. “I’d add that I’m curious and ever adaptive. The healthcare landscape is ever evolving, and staying curious allows me to anticipate changes and adapt swiftly.”

Word of caution for healthcare entrepreneurs

“First and foremost, always keep the customer at the centre of everything you do. In the race to innovate, it’s easy to get swept up in the allure of new technologies and cutting-edge solutions. However, as a CEO, I’ve seen first-hand that the most enduring and impactful solutions are those that directly enhance customer care and experience.” Also, while agility is a strength in the start-up world, in healthcare it’s vital to balance it with thoroughness and caution. Due diligence, customer safety and regulatory compliance are not just boxes to tick, but are foundational to building trust and longevity in this sector. Stay customer centric. Technology and innovation are essential, but they should always serve the primary goal of enhancing customer care and experience.

One principle stands out unequivocally: healthcare is fundamentally about people. Whether we’re discussing patients, their families, or the professionals serving them, every decision we make, every innovation we introduce, and every change we implement should have the wellbeing and betterment of individuals as its guiding star.

DocHQ – Forging ahead

At the forefront of the firm’s innovation pipeline is the integration of behavioural science into the DocHQ Physio AI system. “We believe that the most effective healthcare is holistic, addressing not just the physical but also the emotional and psychological aspects of wellbeing. We’re exploring how subtle behavioural cues, discerned from voice and visual data, can provide insights into a customer’s mental state.” This has enabled them to send targeted nudges to users, not just improving the information they receive but potentially influencing positive health outcomes. Imagine a system that, beyond diagnosing physical ailments, can also sense distress or anxiety and respond empathetically. “By bridging the realms of AI, behavioural science and healthcare, we’re taking a leap towards a future where digital health solutions truly understand and cater to the multifaceted nature of human health.”

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