Before testing the ground, a seasoned entrepreneur looks for a way to provide a personalized experience to his/her target audience. With a successful track record of creating technology startups and scaling them into profitable companies, Jay Tokosch well succeeded in accomplishing this through his latest brainchild, NoteAffect—an application that allows instructors to broadcast  ANY digital lecture/course material to students’ digital devices for personalized and interactive learning. Jay often finds it in his passion to explore the hottest segments in the market and design newest products that do not exist in the market. As an engagement application, NoteAffect is a unique platform that improves engagement, knowledge retention, and empowers higher education decision makers.

“The key to NoteAffect is the engagement features and the embedded algorithms that deliver unprecedented analytics, enabling data-driven decision making,” claims Jay, CEO and Founder of NoteAffect. By putting together engagement and analytics, the company increases the knowledge rate and helps provide more effective training, education, and meetings. This in fact solves the challenges faced by the three major stakeholders in the education ecosystem—Students, Instructors, and Administration. NoteAffect increases student’s grades by combining together the course content with their notes, annotations, highlights, polling answers, and instructor’s answers to questions, which promotes knowledge retention and easy studying. Additionally, students are being given a platform to openly engage with course content while instructors are provided with the tools to enhance that engagement. The engagement between the students and instructors is then tracked and produces powerful analytics to help isolate “at risk students” for any additional help. NoteAffect’s analytics dashboard, at the same time, offers instructors detailed insight into each student’s learning objectives as well as the classes’ overall learning.

Consequently, the administration of the school also benefits through the analytics captured that are delivered and rolled up from the students, classes, and departments, providing insight on institutional performance, comparing instructors or departments, and finding opportunities for educational or organizational improvement. The details available in the analytics for Higher Education top administration level reduces the accreditation burden process through easy-to-use reporting and exporting of files. Administrators in K-12 education use the analytics to show a RIO for the purchase of students’ digital devices.

Unlike disparate education products with features like polling, lecture capture, note taking, or Q&A forums, NoteAffect streamlines and enhances all of these features and functions into one application and delivers detailed analytics that is not available in these separate products. “These offerings all have individual costs, unique set-up requirements, and unique support arrangements. However, we consolidate and significantly reduce the cost, streamline the set-up and support, and prioritize long-term success with each of our clients,” notes Jay. For instance, NoteAffect possesses the unique ability to capture not only lecture material but also the audio, and combine them together with the file size only being 1/8 of the size of a video file; the smaller file size is saving a lot of money of data storage. In addition, for online classes, they enable live polling when a student views the class lecture at the time of the class and post class. “So, the students that viewed the class as it was happening online answered the polls live and the students that viewed the lecture class later also get to answer the polls for the first time with the analytics being updated as each student played back the lecture.” In this way, instructors also get much more knowledge about each students’ consumption of their material.

Since the successful launch of the company in the March 2018, a few businesses and government entities want to use their product for company/ product trainings and are adapting it to internal meetings as well as company-wide meetings. “Going forward, we will launch a corporate/government version that will use our base platform but also add in security controls for the presenter that will secure company presentation material with strict tracking,” says Jay. Alongside, NoteAffect also plans to add an aspect that companies could use the product/ platform to share material with external sources such as customers without losing security control and the analytics will give them the unprecedented ability to be “the fly on the wall” with sales presentations to help win business.