Take Profit Solutions: a fintech company with a difference
Giuliano Niero, CEO & Co-founder

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Take Profit Solutions: a fintech company with a difference

Giuliano is the CEO and co-founder of Take Profit Solutions, a fintech company, formed to address liquidity issues among Italian micro and small enterprises. A passionate entrepreneur, he speaks on an array of topics. Excerpts from the interview:

The conception of Take Profit Solutions

Take Profit Solutions was conceived to address issues related to lack of liquidity in Italian micro and small enterprises. According to the ISTAT data collected in 2020, 62.8% of these enterprises would be fragile due to problems directly related to a lack of liquidity. Furthermore, Italian MSMEs are crushed by a high tax burden equal to over 59.1% of their revenues which places Italy among the countries with the highest taxation in the OECD area. “Therefore, we had to develop algorithms that allow companies to use that part of liquidity not committed to short-term operations (free cash flow) for the execution of automated trading operations on the OTC markets with the aim of increasing the liquidity available for the same turnover” says Giuliano. Furthermore, through proper management of the design phases, it is possible to exploit the benefits provided by the Italian legislation in terms of tax credits on R&D activities, allowing client companies to be able to count on a certain income to dedicate to the payment of taxes, duties and contributions thus helping to preserve the liquidity already present in the company intact.

Fintechs – Challenges Galore

“The pandemic crisis has made it clear that Fintech’s influence won’t stop anytime soon. Businesses should keep up with Fintech trends and explore financial technologies that can help them stay ahead of the curve.” The World Economic Forum reports that there has been a strong increase in the use or offering of many FinTech products and services since the outbreak of the pandemic. “Businesses should keep up with fintech trends and explore financial technologies that can help them stay ahead of the curve. They should also accelerate their digital transformation efforts and invest in new technologies to position themselves for the next normal.”

Take Profit Solutions

Take Profit Solutions develops proprietary mathematical algorithms which, using machine learning and predictive analysis systems, can act autonomously on unregulated financial markets (aka Over the Counter) by buying and selling financial assets (e.g., CFDs).

Leadership traits

“I don’t consider myself a leader in the ordinary sense of the word. I just try to face everyday challenges with the awareness that I can also make mistakes in my choices and that mistakes help me improve business activities. If there’s one thing I don’t like doing in life, that’s definitely describing myself. It’s basically useless. The important thing is to do things and be an example to others.”

One way to overcome the fear of failure in business is to recognize that a certain amount of failure is healthy. Develop a system for learning and anticipate potential obstacles. Vent about your fears and don’t obsess over perfection. Think about worst-case scenarios and imagine what inaction gets you. Accepting that you can’t control everything is key in overcoming the fear of failure in business. “By focusing on what you can control, you reduce your scope to the tools and resources you have in front of you. Behind many fears is worry about doing something wrong, looking foolish, or not meeting expectations — in other words, fear of failure. By reframing it in terms of what you learn and how it helps you grow, you can break free from paralysis and self-doubt.”

“There are several trends that fintech startups should watch out for. Fintech is poised for massive growth and there are emerging trends that will likely impact our business soon including the rise of embedded finance, the growing use of artificial intelligence and machine learning, the increasing importance of cybersecurity, the rise of digital currencies and central bank digital currencies (CBDCs), the growth of decentralized finance (DeFi) etc.

The NoTAN (No Tax Area Network) project

The NoTAN (No Tax Area Network) project aims to generate new liquidity (in the form of tax credits and Cash) to be used to offset the outgoings deriving from tax and social security contributions payable by SMEs.


In the short term by decreasing the outgoing flow (since taxes can be paid through the TAX CREDIT generated by the project) and on the other hand increasing the incoming financial flows by means of the greater liquidity that could be generated by the financial lab.

In the long term, by creating a new class of Algorithms to be included in specific Portfolios and capable of generating a flow of constant income such as to cover all or part of the needs necessary to pay taxes and contributions.

No Tax Area exactly indicates the purpose of creating an area within which the taxes and contributions are compensated (in the short term by use of tax credits) and subsequently paid in whole or in part by a new type of liquidity (Trading Cash Flow) generated by an automated Artificial Intelligence system at the service of the company’s financial department.

Company: Take Profit Solutions

Website: www.takeprofit.solutions

Management: Giuliano Niero, CEO & Co-founder

Founded Year: 2021

Headquarters: Turin, Italy

Description: Take Profit Solutions is providing fintech services. The company provides services that include econometric analysis, quantum financial algorithms, and research and development. They provide services for small and medium-sized companies.

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