Tech strategy to introduce intelligent automation and expand revenue capabilities beyond the room
MARKHAM, Ontario—January 14, 2026— Maestro PMS, the industry’s trusted all-in-one hospitality management solution, today reveals its “2026 Software & Innovation Roadmap” that outlines a bold vision centered on intelligent automation, expanded revenue opportunities, and continued operational excellence. The tech strategy reflects Maestro’s long-standing commitment to delivering future-ready solutions shaped by real-world hotel operations and direct client feedback.
At the core of the 2026 roadmap is a renewed focus on enhancing guest and staff experiences through innovation.
“Maestro will continue to embed AI-driven capabilities across the platform to improve operational efficiency, enable deeper personalization, and support smarter decision-making at every level of hotel operations,” said Lisa Jane Wheaton, Maestro senior product strategist. “Maestro Online Education (MOE) is also evolving into a next-generation, AI-powered learning platform designed to better engage teams, accelerate onboarding, and empower staff with role-specific knowledge when and where they need it. Expanded mobile functionality further supports this vision, including mobile check-in with room number selection and built-in upselling opportunities that enhance convenience for guests while driving incremental revenue for operators.”
Beyond the room, Maestro’s future-looking innovation plan places a strong emphasis on unlocking new revenue streams through intelligent yielding and enhanced digital commerce.
“Hotels will gain the ability to dynamically optimize ancillary charges, ensuring non-room revenue categories are priced strategically based on demand,” Wheaton said. “Enhancements to the online gift card shopping cart, for example, are designed to improve conversion and increase total sales, while continued investment in ResWave will introduce expanded spa packages along with portable inventory and equipment management to support more profitable wellness operations.”
Operational excellence remains a cornerstone of Maestro’s development strategy.
“New platform enhancements will streamline multi-property management with cross-property rate type copying and smarter group inventory sell limits,” she added. “Improved room type and room number status controls will provide more precise inventory oversight, while enhanced group workflows—including email BEO and contract functionality with integrated pre-payment—will reduce manual effort and accelerate the booking lifecycle.”
To further modernize the guest payment experience, Maestro will deliver Apple Pay and Google Pay through MezzoPay, enabling faster, frictionless transactions across Maestro Mobile and ResWave.
Looking beyond 2026, Maestro continues to invest in a long-term technology vision built on browser-based functionality, robust cloud infrastructure, and the highest standards of data security. Ongoing development will remain closely aligned with client feedback, market insights, and the practical realities of hospitality operations—ensuring every enhancement delivers meaningful value.
“Since 1978, Maestro has grown by listening to our clients and staying ahead of industry change,” Wheaton said. “Our 2026 roadmap is more than a list of features. It’s a commitment to helping hospitality organizations adapt, grow, and lead with confidence.”
For more information about Maestro PMS and its 2026 Software & Innovation Roadmap, visit www.maestropms.com.
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About Maestro
Maestro is the preferred cloud hosted or on-premises All-In-One Web PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro’s PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including touchless and mobile apps to increase engagement, drive direct bookings, centralize operations; all while enabling a unified & seamless guest journey from booking to checkout and everything in between. For over 45 years Maestro’s Diamond Plus Service has provided unparalleled 24/7 support and education services to keep hospitality groups thriving and productive. Click here for more information on Maestro PMS. Click here to get your free PMS Buying guide.
