LightYear Docs : Revolutionizing synergies financial services business

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Merlin Investor: The smart financial advisor

An experienced director with a demonstrated history of working in the information technology and services industry, Michael is skilled in Business Planning, Investment Advisory, Mutual Funds, Business Relationship Management, and Cash Flow Forecasting. In an interview, Michael speaks on an array of topics. Excerpts:

Conception of LightYear Docs

“Whilst there was existing competition within our space, we targeted a need to take the provision of legal documents to the accounting and advisory industry to infinity and beyond. We wanted to not only be a fintech document provider but one that delivered superior product, superior customer service but most importantly one that was overlayed with knowledge through training our users in understanding the product and strategies on how to deliver it to their customers. We wanted to create partnerships and an ecosystem that supported one another” says Michael.

LightYear Docs was founded on the belief that providing practical solutions that improve an accounting or financial services business would revolutionise the often-complicated legal documentation and client advice process. “Designed with you, your business and your client in mind, our innovative platform allows you to create documents, learn and implement strategies and benefit from expert knowledge, partnerships, and member benefit programs. We help professionals reimagine their businesses from day one by empowering them with some of Australia’s most strategic and advanced documents, collaboration tools, and strategies.”

Fintech industry- challenges galore

Fintech’s do face pain points but in turn a lot of these also provide opportunities to us all, adds this entrepreneur. “The key ones as I see it are dealing with cyber security risks, ensuring strong digital infrastructure is in place, the push towards digital currencies, and ensuring we maintain the customer / user experience. You need to be investing in these areas whether through spend to mitigate risks or research and development, it is so important to be staying at least in touch if not ahead of the game.”

LightYear Docs solution

LightYear Docs is an online provider of legal precedent documents and strategies. The company enables its customers to create legally certified docs in minutes since they have access to over 200+ legal documents. “We allow our customers to automate their business and get more done in less time. Using our central online hub and Surge app, their documents are seamlessly created, customised and delivered online. In addition, we have LightYear Training Group which delivers continuing professional development in a similar streaming format as Netflix. Our current roadmap will see us venture next into New Zealand, embed AI into our hub, straight through banking solutions, and some exiting releases utilising blockchain” observes Michael.

Leadership traits

Being open and honest to the team plays a pivotal role in running a firm, according to Michael. “Allowing them to be a part of the success and share the success with the employees is also important.” Being empathetic, driven and passionate, has helped Michael thrive in this competitive industry. “I love to bring the vibe to our team and the energy. I want our people to be a success in what drives them and in turn work towards growing LightYear Docs.”

Overcoming failure

“Failure can also be your friend. I have become stronger as a leader and in business through past failures than I have form my wins. Do not be afraid as this stifle your ability to succeed. We all make good and bad decisions. It is how you react to the bad ones that allow you to become stronger. Make sure you minimise and limit risks.”

A word of advice for fintech start-ups

“They need to position themselves to win. And to win you need to focus on what matters in your start-up – product, people, processed and customers. And you need to keep challenging yourself in each of these areas every single day. We are also faced with many constant changing pressures from security, to new technologies. You need to keep moreover if you want to be ahead of the game, win the game and be successful.”

Michael urges entrepreneurs to continuously learn and have fun doing what they do. “Learn from many different sources and educate those around you to become better at what they do. You must be passionate and want to be successful at whatever you do. Without passion you will stop growing and being successful.”

“Learn from those around you. Your customers and external partners are the best ones to get validation from and feedback. From this do not be afraid to review and change course. We are all stronger together than as one.”

Company: LightYear Docs Pty Ltd

Website: www.lightyeardocs.com.au

Management: Michael Jeffriess, Co-Founder & CEO

Founded Year: 2019

Headquarters: Toowong, Queensland

Description: LightYear Docs offers practical solutions for accounting or financial services companies.

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