Data was ever a crucial aspect for every business sectors; either you talk about the present decade or date back to the past or older decades. Earlier also most of the business decisions were taken based on data and to tackle data they were having analysis techniques. But in the present time using the same traditional analysis techniques will not be feasible and the reason is huge variety in the data generated these days. You can never keep your domain confined to a single type of data collection. This rapidly changing types and volume of data required a potential platform and big data comes with a wide range of advantages for the businesses to avail from it.
Advantages of big data are:
Tracking:
Logistics companies greatly depend on time and location. To work effectively, it is necessary for the company to know the precise location of the goods. Big data assist you to track the location of your various goods and keep a track record of entire journey to enable the end user to estimate the goods delivery date also. Using the unique features of big data it is possible to understand the real-time weather, traffic and other related conditions of goods carrying vehicles.
Precision Medicine:
Direct supervision is mandatory in certain health circumstances, but when you have a huge number of patients to be taken care then it becomes difficult. Big data give you a direct access to the patients helping you to keep 24/7 monitoring to each of your patient. With the help of big data it is easy to mine the past health records and determines apt treatment based on it. This helps you brining precision to your treatment.
Entertainment and media:
Most of the folks like to get personalized content even when it is about entertainment and media too. Big data helps the entertainment industries to serve with personalized experiences keeping a detailed record of their previous searches, location, etc.