For any business sector having an online presence it is crucial to have online presence, but it comes to travel and hospitality business it becomes a step ahead than crucial. The sector grows on the basic pillar of trust, as maximum audience or the customers will not be from the same location or are not much familiar to the destination they are going to. They just plan their trip totally depending on their travel agent. As per the results of a study conducted on the travel and hospitality industry it has been depicted that approx. 81% of total travel booking were done online in 2018, whereas this digital count was increased by 2% in the 2019. This demonstrates that almost travelers finds and secure their travel plans over internet.
Digital existence is dominating the market in the present era and in a way it is compelling entire businesses to hop on to the digital platform and get ready for the competition. Hence it is vital for the travel industry to attain higher visibility on various online platforms, appealing your targeted audience to book your services online.
Major digital trends that impact your travel and hospitality business are listed below:
Direct bookings:
Generating visibility doesn’t mean just to serve them with a brand name but you must also serve theme with a facility to book your services online. Various studies conducted over digital world shows that only 4% of audiences return to the old web page after browsing other options. Hence, to increase your business you must ensure to hold on your targeted audiences on the page and serve them easy options to book your services instantly.
Emphasis on local search:
You can get business basically from two types of audiences, one those who are from your geo location or the one who are willing to visit your location. In both the conditions your visibility on local search results must be higher. Hence emphasize in appearing in the top search results of local search engine, classifieds ads, and majorly search engine result page for relevant search.