If you look around, you will find yourself surrounded with technological growth. Every single minute of life is growing with advancement in technology and media is not untouched anymore. Even it is one of the most affected sectors that have undergone great changes in the past decades. Today most of the brands have gained their big grand names with the help of media and entertainment. Earlier media and entertainment sector was just about newspaper, television, print Medias and radio, but now it has found a number of distinct ways to engage folks. Now a day’s, most of the folks are indulged in online Medias, such as social media, e-books, and many more. This doesn’t states a complete obliteration of traditional media ways. Still there are folks who are much involved in traditional media ways, newspaper is one of the major examples of those. With the technological advancements, media and entertainment has extended a long way to cover for viewers and also for the creators.
Freedom of choice:
In past days, folks were forced to listen or watch the content set by the providers. Radio were playing a specific set of songs for a particular time schedule, movies were telecasted as per the schedule of operator. But in present day, entire trend of media and entertainment has taken a great leap and has availed viewers with a facility to watch anything anytime that means content of their choice at their chosen time. This has brought a great change in the advertisement industry too. Now audiences can be discriminated based on their choice of content, hence now businesses have an idea about the content that audience likes and this helps businesses to develop ads in more creative and engaging way.
Capturing mobile devices:
In early days, mobile devices were only used to communicate via voice calls and messages. Now mobile devices are more used for media and entertainment. A number of social media platforms, mobile media apps, online portals, and many more have captured this device and are being used for entertainment more than telecommunication. In the advancement of media and entertainment industry, mobile has played a huge role.