SportsCastr Uses Emerging Technology to Rebuild Sports Media

The times are changing. Generation gaps are getting larger. New technology is arriving at an accelerating pace, with the younger generations adopting it with open arms.

Starting with Cable

Cable isn’t what it used to be. Nowadays, people are turning away from traditional TV. Cable used to be the one-stop-shop for all news, entertainment, and sports related content. Subscription numbers are at an all time low as people are turning off their sets and subscribing to cheaper services. With the advent of YouTube, Netflix, Hulu, and all the ever increasing availability of on-demand content, Cable Television seems to be losing ground to what the internet can bring to the table: Endless, immediate, and personalized content.

The younger the viewer, the steeper the decline. To Millennials and Gen-Xers, flipping through channels hoping to land on something interesting is antiquated. To them, YouTube and Netflix can offer quality, personalized content right at their fingertips, for a fraction of the cost. One thing is becoming clear: The younger generation is leading the way to becoming an internet-based society.

The younger the viewer, the steeper the decline. To Millenials and Gen-Xers, flipping through channels hoping to land on something interesting is antiquated. To them, YouTube and Netflix can offer quality, personalized content right at their fingertips, for a fraction of the cost. One thing is becoming clear: The younger generation is leading the way to becoming an internet-based society.

Televised Sports appear to be traditional TV’s saving grace

Sports have become the biggest draw to traditional television. Among last year’s 50 most-watched telecasts, 44 were football, basketball, baseball, or the Olympics. Especially in America, televised sports is still among the leading genres on primetime TV programming, with Super Bowl 50 being the leading single telecast TV program in 2016. Unfortunately, this does not mean that Pro-Sport viewership is doing well. It is simply just doing not as bad than the rest of the Cable Television, comparatively. Traditional television has been losing reach. Over the past five years, viewership among millennials has plummeted by more than 40%, according to Nielsen data. Among older millennials (25 to 34) and Gen Xers (35 to 49), it is down 28% and 13%, respectively. Only over-50s are sticking with their clickers.

The streaming of pro sports has not yet made it onto the internet, and is the likely the reason why pro sports viewership has been on a steady decline for the past 5 years.

Cord-cutters have ushered in a new era in which streaming services and social networks such as YouTube, Facebook, Twitter and Amazon are becoming sources of live sports and replacing cable TV. Traditional cable broadcast networks, such as ESPN, are seeing revenue from flagship programs decline, and are losing substantial numbers of subscribers.

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