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Data-Driven Communication Leads to Increased Enrollment—and Future Donations

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Ellucian survey finds the vast majority of administrators believe their institution will not stay competitive without integrating data across departments in the next five years

Key takeaways 

  • Prospective students are increasingly considering personalized communication in their decision on which institution to attend.   
  • Students expect the large amounts of data they provide during the recruitment process to be reflected back in tailored communications and experiences.  
  • Institutions can use student lifecycle data to better capitalize on the connection alumni have to their alma mater and overcome barriers to giving. 

Ellucian, the world’s leading provider of software and services built to power higher education, today published the findings of its annual survey, this year entitled, “Students, alumni, and administrators agree: Data-driven communications make a difference.” 

“Today’s students expect seamless personalized experiences from nearly every organization they come in contact with––whether they realize it or not,” said Ellucian Senior Strategic Consultant Katie Lynch-Holmes. “These expectations and actual experiences influence their choice of institution, long-term loyalty, and future giving.”

  • Communication weighs heavily in the enrollment decision Prospective students are increasingly considering personalized communication in their decision on which institution to attend.
  • 87 percent of students who received personalized communications during their application process agree that it was an important factor in their choice of school. 48 percent of students who applied to multiple colleges decided against an institution because of poor communication.

Students struggle to get the advice they crave on campus 
Students expect the large amounts of data they provide during the recruitment process to be reflected back in tailored communications and experiences.  

  • Students report having to talk to up to four people to answer to a single advising question.  
  • 70 percent of students have had to submit their personal information three or more times during their first year of school.  

Long-term loyalty and future giving hinge on tailored communication 
Institutions can use student lifecycle data to better capitalize on the connection alumni have to their alma mater and overcome barriers to giving.   

  • 85 percent of alumni said they would donate more often if they knew their money was funding organizations or initiatives they were involved with as students.   
  • 51 percent who receive requests say less than 10 percent of those inquiries are tied to  their personal interests or past campus activities.

Administrators see data integration as an imperative 
While departmental software that helps track and improve engagement is helpful, institutions that are able to leverage student data across departments are more likely to provide the experience modern students expect.  

  • 87 percent of administrators think their institution will not be able to stay competitive without integrating data across departments in the next five years.  
  • 95 percent of advisors wish they had access to more complete information on students’ financial, academic, and student life data. 
  • 95 percent of advancement officials believe they would have a better relationship with alumni if they had access to more data across the student lifecycle.  

To learn more, read the full survey report or stop by booth 703 at EDUCAUSE.  

About the Study 

The Ellucian Survey was conducted by Wakefield Research in the United States among 300 administrators, including 100 admissions/recruitment, 100 student success/registrars/advisors and 100 alumni relations/advancement/development, 500 college students ages 18+ and 502 alumni who have graduated within the past 5 years between July 19 and August 2, 2018, using an email invitation and an online survey. Quotas were set to ensure representative numbers of administrators from 4-year vs. 2-year institutions and public vs. private institutions, and to ensure representative and statistically significant numbers of students who attend 4-year vs. 2-year institutions, public vs. private institutions and for underclassmen vs. upperclassmen. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 5.7 percentage points for the administrator sample, 4.4 percentage points for the student sample and 4.4 percentage points for the alumni sample from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the samples. 

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Enrollment Rx Releases Formbuilder Rx On The Salesforce Appexchange

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ENROLLMENT RX RELEASES FORMBUILDER RX ON THE SALESFORCE APPEXCHANGE

Schiller Park, IL- July 11, 2017 – Enrollment Rx, the leading provider of cloud-based Constituent Relationship Management (CRM) solutions for higher education, today announced the addition of FormBuilder Rx on the Salesforce AppExchange. FormBuilder Rx creates complex and dynamic web pages, with drag-and-drop functionality that enables administrators to easily set up forms and personalized homepages.

The newest Enrollment Rx product, FormBuilder Rx, joins Enrollment Rx CoreEvents Rx, and Import Rx on the AppExchange. All of Enrollment Rx’s listed products are lighting-ready, have passed the rigorous security review, and are architected to support Salesforce’s long-term vision for higher education.

“FormBuilder Rx is our most exciting product release yet”, said Lawrence Levy, President of Enrollment Rx. “FormBuilder Rx allows us to deliver highly complex applicant portals and data intake forms, without the need to include software developers on our projects. We have enormously reduced the level of effort required to deploy Salesforce’s Communities and Sites for higher education, down from many months to just a few days. And because FormBuilder Rx can work in most Salesforce environments, it can be readily installed by any Salesforce client that is wrestling with custom code for Communities and Sites pages.”

“Possibly the most important component to publishing an app on the AppExchange is the security review”, said Marc Satin, Chief Operating Officer of Enrollment Rx. “Colleges and Universities are rightfully concerned with the privacy and security of their student data and it is critical that they are able to select apps from the AppExchange that have been reviewed for security compliance. Ensuring our apps go through this process enables our clients to rest easy knowing that Salesforce has validated our apps to ensure that there are no security gaps or flaws in our architecture.

Learn More About the AppExchange

Enrollment Rx is a higher education technology company delivering innovative Constituent Relationship Management (CRM) solutions. Built on the Salesforce cloud computing platform, Enrollment Rx puts enterprise-class functionality and limitless scalability within reach of any size school. Academic institutions rely on Enrollment Rx to eliminate business process inefficiencies, maximize constituent engagement, and future proof their technology strategy.

Just last month Salesforce announced the launch of their Salesforce AppExchange Partner Program, delivering a single destination for everything ISV Partners need to be successful. As an ISV Partner, Enrollment Rx is thrilled to participate in the new AppExchange program, leveraging Salesforce technology to ensure our solutions continue to shine above our competitors and champion our relationship with the Salesforce.org team.

For more information on Enrollment Rx’s full suite of products, or to schedule a demonstration of our products featured on the AppExchangecontact us today.

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Blackbaud Announces Cloud Solution for Higher Education, Enabling Institutions to Manage the Complete Student Lifecycle

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New Education Management portfolio, Stewardship Management and Guided Fundraising combine with company’s leading solutions to offer market’s most comprehensive capabilities

CHARLESTON, S.C., Oct. 9, 2018 /PRNewswire/ — Building on decades of leadership in the higher education community, Blackbaud (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced the Cloud Solution for Higher Education with the introduction of a new Education Management portfolio and the addition of stewardship management and guided fundraising tailored for higher education. Blackbaud offers the most robust advancement capabilities on the market and is now enabling higher education institutions to manage the complete student lifecycle—from admissions to alumni engagement. The announcement was made during bbcon 2018, the premier tech gathering for social good, taking place this week in Orlando, Fla.

“Today’s announcement of the Cloud Solution for Higher Education is the next step in Blackbaud’s continued commitment to provide comprehensive, purpose-built cloud solutions that drive digital transformation in every market we serve,” said Mike Gianoni, president and CEO, Blackbaud. “We are proud that thousands of higher education institutions across the world currently partner with Blackbaud to drive success. Now, with the introduction of our new Education Management capabilities and addition of new stewardship management and guided fundraising solutions, colleges and universities now have access to even more tools to help them achieve their goals.”

Education Management at a Glance

Blackbaud’s new Education Management portfolio includes student information, recruiting and enrollment management, school website systems and learning management, enabling institutions to build a connected campus that delivers a better student experience.

“Our admissions team is creating processes that can be done in the software instead of manually—it’s very freeing to have all of these options that we never had before,” said Martha Stocker, software support administrator, Lutheran College of Theology at Chicago. “Blackbaud’s education management capabilities provide us with one system that maintains all the information rather than multiple systems that don’t talk to each other. There is a lot of excitement here because we have not had the tools to be strategic with how we recruit.”

The Cloud Solution for Higher Education

Blackbaud’s Cloud Solution for Higher education combines Blackbaud’s proven leadership in higher education—including fundraising and relationship management, analytics, financial management, grant and award management, and marketing—with its new education management capabilities. Today, Blackbaud also announced the addition of the following solutions tailored to higher education:

  • Blackbaud Stewardship ManagementTM:  This software transforms donor relations by making it easy to collect quality impact statements and share them with donors. Blackbaud Stewardship Management enables education institutions to collect communication from scholarship beneficiaries and provide it to the right donors—providing personalization and connectivity at scale to simplify a formerly time-consuming process.
  • Blackbaud Guided FundraisingTM: Made possible by Blackbaud’s acquisition of Reeher in May 2018, Blackbaud Guided Fundraising provides the tools, automation, and project management capabilities that annual giving teams need to scale a multi-channel, person-to-person fundraising strategy. Blackbaud Guided Fundraising will enable education institutions to better leverage student fundraisers through coordinated phone, email, SMS, direct mail, and online payments, allowing students to engage with donors directly with personalized messaging across multi-channel communications streams, while ensuring effective engagement through algorithm-driven predictive segmentation and real-time donation processing.

Key outcomes of Blackbaud’s Cloud Solution for Higher Education include enabling universities and colleges to advance their institutions with increased revenue, deepen alumni engagement and enhance community outreach, connect departments and students, and improve the student and alumni experience through high-impact lifecycle management.

“Alumni communities are more dispersed than ever before, and alumni and campus communities have new and sophisticated expectations,” said Tim Hill, president and general manager, Blackbaud Higher Education Solutions. “Helping institutions of all sizes reach their goals and achieve success is one of the reasons we come to work; we’re constantly innovating to meet their needs. Our purpose-built cloud solutions for higher education ensure a thriving institution both today and in the future, with unmatched solutions, analytics, and expertise that span the complete student lifecycle.”

To learn more about how Blackbaud is changing the landscape of higher education technology and the Cloud Solution for Higher Education, visit www.blackbaud.com/who-we-serve/higher-education-institutions or stop by Blackbaud’s booth in the expo hall during bbcon.

Click to Tweet: Today at #bbcon: @Blackbaud announces Cloud Solution for Higher Education with new Education Management portfolio, enabling institutions to manage the complete student lifecycle https://blkb.co/2IKoxVD

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Assessment Technologies Provider Questionmark Achieves ISO 27001 Information Security Certification

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Independent audit verifies that Questionmark meets detailed standards for security best practices and controls

TRUMBULL, CT – 26 July, 2017 — Questionmark, an industry leader in assessment management technology, today announced it has achieved the prestigious ISO 27001 certification for Information Security Management.

ISO/IEC 27001:2013 is an internationally recognized information security management standard which ensures organizations apply a framework to business processes to help identify, manage and reduce risks to information security. ISO 27001 ensures that process, technical and people controls are in place and audited to protect confidentiality, integrity and availability of data on an ongoing basis. The certification was achieved after in-depth assessment by a third-party accredited team of auditors at BSI (British Standards Institution).

John Kleeman, Questionmark’s Executive Director and Founder and security business lead, commented, “We work with many high-risk industries such as banks, government agencies and healthcare organizations who entrust us with their data and who need assurances on security. We’re very proud to have achieved this independent certification and joined the ranks of a select few. It is a testament to Questionmark’s dedication to implementing robust security controls, and the importance we place on the protection of our customer data.”

Carla Whyte, Senior Client Propositions Manager at BSI said: “It’s becoming increasingly vital for organizations to manage and safeguard sensitive customer data. By achieving certification to ISO 27001, Questionmark’s clients and stakeholders can have confidence that there is a robust information security management system in place.”

To ensure continued excellence with information security, Questionmark has grown the security management team dedicated to the prevention of security threats and implementation of escalation and response procedures.

Any organization that values the security of their data should carefully consider whether their chosen vendor has obtained this internationally recognized stamp of approval.

To learn more about Questionmark’s secure assessment technologies, click here to request a demo.

About Questionmark

Questionmark assessment and portal solutions are used by organizations worldwide to securely measure knowledge, skills and attitudes for certification, regulatory compliance, workforce learning, channel expertise and higher education. Questionmark’s assessment management system, available as a cloud-based or on premise solution, provides collaborative, secure authoring of questions and assessments; comprehensive item banking; multiple delivery options including mobile devices; powerful reporting and analytics to inform stakeholders; and trustworthy, defensible results.

Complete details are available at www.questionmark.com. The Questionmark Blog provides assessment-related news, interviews, insights and best practices.

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