A New Path for Live Video in the Classroom
A provider of live and interactive streaming content to the K-12 market.
The view that video resources will play an important role in the classroom of the future is not something many would argue. For starters, video-based content is being used to support many of the educational initiatives that schools and districts are implementing in classrooms today. Video is a multifunctional resource and it can be effectively used to supplement existing lesson plans, and bring subject matter expertise and content context into classrooms in ways no other technology can replicate. Also, video is a flexible resource and can be presented in a number of formats: recorded video, video conferencing and most recently, live-streaming.
The format creating the buzz today is live and interactive streaming. A derivation of live-streaming that allows for real time interaction through chats. It promotes classroom engagement and ultimately, improved learning outcomes. Charleston, SC based Streamable Learning was founded to put live and interactive streaming at the forefront of video learning the classroom. Historically, live video in the classroom was predominantly offered through video conferencing, a transactional model whereby supply and demand was basically driven by one-to-one contact. In such a service, each session is scheduled, purchased, and supported individually. Streamable Learning takes a different approach and builds a calendar of hundreds of supplemental curriculum-based events offered to schools and districts through a subscription model.
“We believe live and interactive streaming should slide in front of videoconferencing as the more prevalent service as it offers scalability and equalizes access across a district for a fraction of the price,” notes Ashton. As more teachers experience the value of live and interactive streaming video, they are more likely to seek out and value video conference experiences. In addition, recorded video remains valuable but from a vendor standpoint significantly harder to monetize and thus keep current and sustain. “It is our view that recorded video in the K-12 market is best married with a live and interactive model and not separately monetized.” Streamable Learning has shown that live and interactive streaming can crossover into new market segments and new content segments within existing markets. For instance, through a second platform called The Live Living Network, they offer a calendar of live and interactive streams to the senior adult market. Their latest service, StreamableU, will use live and interactive streaming to enhance student contact with college admissions departments, college planning and test prep.
From a scalability and sustainability perspective, “we believe the K-12 market needs a centralized platform that can create a monetization and exposure opportunity for our content partners but still be affordable and equally accessible in our schools and districts. We are always aiming at the same three things in creating our content—that it is comprehensive, cost-effective, and convenient to access. As with anything, we try to build off of the innovations happening around us, whether cost effective video transmission platforms, mobile video capture technologies, higher speed networks, or improved video editing platforms. Lastly, we enjoy growing our content partner community of leading museums, aquariums, art and historical organizations, zoos, science centers, authors, health and wellness centers, and other qualified educational organizations.” The company’s customer traction in K-12 is both a US and Canadian phenomenon and has now transferred to senior centers and other older adult communities. “What we are encouraged by is that our services work well in groups with differing demographics, whether large and inner-city, small and rural or suburb.
According to Ashton, the keys in education technology is to demonstrate to the market one has staying power and the ability to effectively showcase successes. “When you are a content company, you have to keep adding more content and applicability across grades and subjects. Your content calendars and catalogs have to keep growing and getting better.” For Streamable Learning, this is in fact true as they are focused on continued growth in the amount of content partners they showcase in their calendars. Going forward, they will continue to serve any community that wants to enhance viewer interaction beyond traditional video.